There are brands I appreciate because they organize fun events for their fans, others whose products I really love, and then there are those that combine both. Mamie Nova is part of the latter group.
To prove what I’m saying, Mamie Nova is staging the launch of its Very Irrésistible Pots in partnership with Gaumont Pathé cinemas, by inviting film lovers to discover its new creations in an exclusive setting.
On November 29, 2013 at 7 PM, the first edition of “Mamie Nova goes to the movies” will take place, and the brand is inviting the general public to attend a sneak preview screening of Chinese Puzzle, the highly anticipated latest film from Cédric Klapisch, which is the sequel to L’Auberge Espagnole and Russian Dolls.
The evening’s program includes a tasting experience of the new Gourmands with:
- a Mamie Nova yogurt bar
- cinema-themed activities (quizzes, photocall, etc.)
- creative workshops with participatory culinary demonstrations, toppings, and customization of Mamie Nova recipes and pots
The Tip:
You can also collect the Mamie Nova Game codes found on the lids of the Gourmands and try to win tickets for Gaumont Pathé cinemas on the website dedicated to the campaign.
Practical info:
Sneak preview of Chinese Puzzle on November 29, 2013 at 7 PM
at the Gaumont Opéra Cinema (Capucines side)
Free invitations upon registration by email: avantpremiere@mamie-nova.com (subject to availability, of course)
