And the winter sales are here!

The kickoff of the traditional Winter Sales is today!

A quick recap of the dates: the sales will run from Wednesday, January 9th to Tuesday, February 12th, 2013 and will take place in stores, but also online!

With floating sales becoming more common throughout the rest of the year, will we see a significant drop in store foot traffic…

Sales are, of course, a great deal in themselves, which I have personally practiced for years, and I’ve already planned to make the most of them—plus, I love filling my closets during these times.

At the same time, it’s true, why pay more?

Today’s best deals:

• The actress Victoria Abril, an unconditional fan of BHV, will kick off the winter sales at BHV Homme today, Wednesday, January 9th at 10 AM sharp, surrounded by male celebrities. To create buzz, models in Calvin Klein Jeans underwear will invite BHV Homme customers to pose alongside them. To warm up, Nespresso will offer a coffee tasting to customers starting at 10 AM, at the store entrance.

• Another great deal: 7 prime Parisian shopping spots (Les Quatre Temps; So Ouest; Forum des Halles; Parly 2; Rosny 2; Carré Sénart and Vélizy 2) are offering you a zen shopping experience. To do this, an exclusive box, the ZenBox, will be distributed for free in limited quantities at these centers today, Wednesday, January 9th, as well as Saturday, January 12th! Inside this box: a bottle of vitaminwater, L’Occitane hand cream, Sephora makeup, and a My Little Paris scarf. So hurry, there won’t be enough for everyone! In these shopping centers, a My Vestiaire service will also allow you to shop hands-free and perhaps stay a little cooler.

All that’s left is for me to wish you all happy shopping!