The Nana brand (which girls know well) is launching a vast operation starting June 1, 2015, on the theme “Dare everything!” with a national treasure hunt filled with challenges, with several trips to New York to be won.
Indeed, for its next campaign, which promises to be completely offbeat, Nana is throwing a big challenge to all women to show the world that French women aren’t afraid of anything, and I also took part in the game of daring to reveal the woman hiding inside me (it’s intriguing, right?!), in order to announce this great operation to you in a sneak peek, in partnership with Nana.
Initially, a mini-site for the event will go online, Nana Crazy Stories, where you can find scenes from the brand’s new commercial, which features women in ecstasy having just heard good news (but which one?).
As a form of buzz, this mini-site announces the “Dare everything” operation, which will run from June 1 to July 31, 2015, on the web, at the brand’s retailers, and in several cities in France.
The concept: to participate, you have to dare everything to find Pink Tickets and Pink Codes, in order to try to win one of the 9 exceptional trips to New York up for grabs with €1500 for a shopping spree included (a great prize, you’ll agree, since the overall trip is worth €7500… quite something!).
Two ways to win:
Find one of the Pink Tickets hidden in Nana packs available in all retail networks (basically in gold ticket mode, Charlie and the Chocolate Factory fans will understand) to win one of the 7 trips offered in this way.
- Accumulate as many Pink Codes as possible to snag the 2 remaining trips by completing challenges on social networks, by sharing selfies, by keeping an eye on the Nana fan page as well as a series of partner blogs (like mine obviously), by taking a photo of yourself in a Nana-colored toilet cabin, set up in the street Saturday, June 6 in Paris, by finding a code in one of the 5 million Nana packs, and starting June 5, by going to meet the Nana cyclos wearing a giant Pink Code in several major cities in France.
The goal is to accumulate a maximum of points by then entering these codes on the site dedicated to the operation nanapinkticket.fr.
Practical info for the pink Nana cyclos carrying a Pink Code that will be traveling to major cities in France starting June 5:
- Paris: June 6 – 12 – 13 + July 3 – 4
- Lyon: June 5 – 6
- Lille: June 12 – 13
- Nantes: June 19 – 20
- Marseille: June 26 – 27
- Toulouse: July 3 – 4
- Cannes: July 10 – 11
- Nice: July 17 – 18
- Montpellier: July 24 – 25
As for me, I took part in the makeover game at the Label SG studio, created by Sylvain Gouedard.
After a morphological psychological interview with Sylvain, who captures the hidden or little-exploited sides of your personality, it’s time to reshape your “visual identity,” a moment rich in emotions. I admit, however, that I refused part of the change because Sylvain had planned to cut my hair to achieve a short bob, and it’s true that when it comes to touching my hair, I can bite! So, I kept my hair…
I can tell you that it wasn’t a walk in the park and that playing model is much harder than it looks, especially for me since I hate posing (already, even with selfies I struggle…). And on top of that, I was perched on Morgan platform shoes; I felt like I was on stilts, me who can’t even stand on tiny heels…
Luckily, thanks to the patience and kindness of Sylvain Gouedard and his entire team (kudos especially to the photographer who almost gave up on my hopeless case), we finally managed to get some not-too-bad photos (which really wasn’t a given at the start, believe me).
Well, on the other hand, I would have liked to keep the superb Rinascimento dress… too bad…
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THE GOOD DEAL:
I just have to wish you a good hunt for #nanapinkticket, hoping that one of you will be going to New York!
And to honor my name (not just anyone can be Mademoiselle Bon Plan!), I’m going to allow you to win extra points with a super Pink Code of 20 points that I’ve hidden on the blog (and yes, you have to make it a bit difficult after all…).
I’ll give you a hint, though: I hid it at the end of an old article I wrote in April 2012 about the Nana brand (a little tip: the search bar at the top right of the homepage might be very useful for you to find it easily…).
Good luck to everyone!
