0
In April, BHV Rivoli and BHV Homme are dedicating about twenty days to the most versatile and timeless fabric there is: denim.
From Wednesday, April 10th to Tuesday, April 30th, 2013, jeans and denim lovers will be honored in both stores.
On Wednesday, April 10, 2013, BHV Homme will host its first creative afterwork event dedicated to the world of DIY and customization. This open to all and free evening will be an opportunity to discover or rediscover urban men’s fashion from 6 PM to 9 PM, right in the heart of the Marais.
On the agenda:
- A Levi’s photocall: To mark the 140th anniversary of the Levi’s 501 jeans, the brand will invite afterwork participants to give their own interpretation of the legendary 501 jeans via a photocall setup. After putting on or accessorizing with the 501, everyone will be able to take a photo, then print or share the snapshot on social media.
- A customization workshop: Puma will offer to customize pairs of sneakers as part of the Puma Creative Factory, the famous brand’s pop-up customization studio.
- A cocktail bar: Bacardi-Martini will offer a cocktail tasting. You can choose between the tasty Martini Royale Bianco or discover the latest addition, Bacardi Oakheart: the Oak & Co, a rum-based blend with spicy aromas that is positioning itself as the new drink reference.
- Radio FG Mix live will treat electronic music fans to one of the sets they are known for.
The shopping tip: during this evening, visitors can take advantage of a -20% discount at BHV Homme, from 6 PM to 9 PM.
BHV 52 rue de Rivoli BHV HOMME 36 rue de la Verrerie 75004 Paris
