The Lidl brand is organizing a beach tour of France for the first time this summer, running for nearly a month with 14 stops from Brittany to the Mediterranean coast.
The Lidl Beach Tour will begin on July 18 in Erquy in the Côtes-d’Armor and end in Port Leucate, in the Aube, on August 15.
In total, the “Car Podium” in the colors of the German chain will stop in 13 seaside resorts to offer free activities to vacationers.
On the program: musical, aquatic, and sports activities (rugby, beach soccer, volleyball, racket games) will be freely accessible.
The organizers will offer each participant a t-shirt as well as a magazine, the Mag des plages, featuring culinary recipes, fitness tips, children’s games, quizzes, and more.
Tour dates:
- Thursday, July 18: Erquy
- Friday, July 19: Sarzeau
- Wednesday, July 24: Saint Georges d’Oléron
- Thursday, July 25: Le Grand Village
- Wednesday, July 31: Soulac
- Thursday, August 1: Soustons
- Monday, August 5: Palavas les Flots
- Thursday, August 8: Port Leucate
- Friday, August 9: Argelès sur Mer
- Saturday, August 10: Canet
- Tuesday, August 13: Le Grau du Roi
- Wednesday, August 14: Saint Cyprien
- Thursday, August 15: Port Leucate
All that’s left for me to do is wish you a wonderful summer on the French beaches, enjoy it!


