Toyota opens the doors to Rue Aygo (insider tip inside)

This week, Rue Muller (18th arrondissement) becomes “La Rue AYGO,” named after the famous little city car from Toyota.

To celebrate the launch of its latest model in France, the brand is taking over an arty hideout in the 18th arrondissement of Paris at the heart of the Splendens Factory, a Parisian artistic platform, where numerous free happenings open to the general public will take place for 2 days.

This event will be held on Wednesday, June 18th and Thursday, June 19th with a program featuring music, digital art, and gastronomy throughout all the venues on Rue Muller.

At the foot of the Montmartre hill, in the Maison Muller, the artists of the Splendens Factory will welcome visitors to a space completely reimagined around the fun world of the new Toyota.

On the program:

• 3D Tetris video gaming
• culinary workshop with Guillaume Sanchez – the Rock pastry chef (10 participants per workshop, 60 minutes each)
• giant car track inside the house
• crazy karaoke at the Blue Club with Vicarious Bliss
• the Balloons Room to let loose
• an anamorphic photo booth
• temporary tattoos, created by the renowned team from Horror Picture Tea
• exclusive showcases by the Parisian electro duo Isaac Delusion (June 18th at 11 PM) and the group Mustang (June 19th at 11 PM)

In addition to this free event, Toyota fans will have the opportunity to participate in a competition to experience “Rue AYGO” as a “VIP” on social networks.

Rue Aygo

June 18th and 19th from 7 PM to 1 AM
Event free and open to everyone

14 rue Muller - 75018 Paris
Registration: facebook Toyota France / Twitter @ToyotaFrance