Following the trend of pop-up venues themed around brands, it is now the turn of the famous ice cream brand Magnum to open its pop-up café this week in the heart of Le Marais in Paris.
The venue, which will span 150 m2, will offer tastings and ice cream customizations in a warm, chocolate-colored setting from May 30th to June 24th, 2012.
Right at the entrance, there will be a central bar staffed by Magnum experts who will introduce visitors to the space and advise them on choosing their ice creams, flavors, creams, and toppings. You will also be able to create your own recipe with the help of “Magnum experts,” name it, and share it on Facebook.
The lounge area will be furnished with comfortable armchairs and daybeds for relaxing and discovering the exclusive Magnum menu.
In the basement, a sensory experience, which the brand plans to reveal on opening day, will await visitors.
Magnum Café 23, rue du Roi de Sicile, Paris 75004 Tuesday, Wednesday, and Sunday from 12 PM to 8 PM / Thursday, Friday, Saturday from 12 PM to 10 PM
